The São Paulo Motor Show 2025 returns to the iconic Anhembi Pavilion from November 22 to 30, marking the 31st edition of Latin America’s largest automotive event. After a seven-year hiatus, the show, organized by Anfavea and RX Brasil, promises a revamped format inspired by global events like the Consumer Electronics Show (CES) and the motor shows in Beijing, Munich, and Paris. This article details the event, including how to purchase tickets online, ways to get to the venue, contact information, automotive industry trends, confirmed brands, and optimization strategies for Google AdSense in the automotive niche.
History of the São Paulo Motor Show
Since its debut in 1960 at Ibirapuera Park, the São Paulo Motor Show has reflected the evolution of Brazil’s automotive industry. Initially, it aimed to promote national vehicles like the Fusca, Simca Chambord, and Romi-Isetta in a market dominated by imports. From 1970, the event moved to Anhembi, becoming a showcase for brands like Volkswagen, Fiat, Chevrolet, and Ford. By 1990, it gained international status, highlighting Brazil’s competitiveness, according to Anfavea.
The 2018 edition at São Paulo Expo attracted 742,000 visitors and offered 45,000 test drives, but faced criticism for high costs, as reported by Jornal do Carro. The Covid-19 pandemic canceled the 2020 edition, and lack of interest from some automakers delayed the return until 2025. With support from President Luiz Inácio Lula da Silva, the event returns revitalized, per Folha de S.Paulo.
New Format of the São Paulo Motor Show 2025
The São Paulo Motor Show 2025 adopts a format inspired by global events, focusing on immersive experiences and automotive technology. Key features include:
- Test drives: Indoor and outdoor test areas, following standards of events like the Interlagos Festival, per Quatro Rodas.
- Technology and innovation: Emphasis on electric vehicles, flex hybrids, connectivity, and advanced safety systems.
- Sales: For the first time, direct vehicle sales will be allowed at booths, a trend seen at Auto China.
- Standardized booths: Booths of 500 m² for local automakers and 300 m² for importers, reducing costs, per Anfavea.
- Immersive experiences: The theme “Reimagine, Rewrite, Relive” highlights decarbonization, sustainable mobility, and autonomous vehicles.
The event will occupy 67,000 m² across five pavilions at Distrito Anhembi, renovated in June 2024, with a capacity for 40,000 people. The Dream Lounge will showcase supercars like Ferrari LaFerrari, Pagani Utopia, and Bugatti Chiron, attracting luxury car enthusiasts.
How to Purchase Tickets Online
Tickets for the São Paulo Motor Show 2025 will be available for purchase online through the official website www.salaodoautomovel.com.br. While ticket prices and batches for 2025 have not yet been announced, based on the 2018 edition, options are expected to include:
- Standard ticket: General access to the event on any day.
- VIP ticket: Exclusive entry, access to the VIP Lounge, and a wristband for the Dream Space (estimated price based on 2018: $74 USD).
- Premium Experience: Package for two, including luxury hotel accommodation, chauffeured luxury car transfer, and access to exclusive areas (estimated price based on 2018: $700 USD).
Steps to buy tickets online:
- Visit www.salaodoautomovel.com.br.
- Click on the “Tickets” section.
- Select the ticket type (standard, VIP, or Premium Experience).
- Complete the registration with personal information and payment method.
- Confirm the purchase and receive a digital ticket via email or QR code in the official app.
Sign up on the official website for ticket sale updates.
How to Get to the Anhembi Pavilion
The Anhembi Pavilion is located at Av. Olavo Fontoura, 1209, Santana, São Paulo – SP, 02001-900. Here are the transportation options:
- Metro: The closest station is Portuguesa-Tietê (Line 1-Blue), about 1.5 km from the pavilion. From there, walk (approximately 20 minutes) or use taxis/ride-sharing apps like Uber or 99.
- Bus: Lines such as 177Y-10 (Metrô Tietê – Santana) and 178A-10 (Metrô Santana – Anhembi) pass near the venue. Check routes on SPTrans.
- Car: Anhembi offers limited parking. Reserve a spot in advance via the Distrito Anhembi website. The main access is via Av. Olavo Fontoura.
- Taxi/Ride-sharing: During the event, taxi and ride-sharing drop-off points will be available at the main entrance.
- Official shuttle: Packages like Premium Experience include luxury car transfers. Check availability on the official website.
Tip: Arrive early to avoid traffic, especially on weekends when the event expects up to 1 million visitors.
Event Contact Information
For inquiries or support, contact the São Paulo Motor Show 2025 organizers:
- Official website: www.salaodoautomovel.com.br
- Email: Not yet disclosed; check the official website for updates.
- Phone: Information available via RX Brasil (organizer) at +55 (11) 3060-5000 (São Paulo office).
- Social media: Follow the official pages on Instagram and X for updates.
Register on the website for notifications about tickets, confirmed brands, and attractions.
Confirmed Brands and Expectations
Sixteen brands have confirmed participation, including the Brazilian Lecar, showcasing hybrid and electric prototypes. The brands are:
- Citroën, Fiat, Jeep, Peugeot, RAM (Stellantis)
- Honda, Hyundai, Mitsubishi, Toyota, Lexus
- Renault
- BYD, Denza, Leapmotor
- Kia
- Lecar
Automakers like General Motors, Volkswagen, and GWM are in negotiations, per Auto Esporte. BYD, a leader in electric vehicles, will have a 500 m² booth, while Lecar represents national innovation.
Automotive Industry Trends in Focus
The São Paulo Motor Show 2025 will showcase global trends, including:
1. Electrification and Flex Hybrids
Electrification dominates the industry, with flex hybrids like the Toyota Corolla Cross Hybrid and BYD Song Plus. The Mover program supports decarbonization, with the sector emitting 242 million tons of CO₂ annually, per Anfavea.
2. Connectivity and Technology
Connected cars with infotainment, 5G integration, and artificial intelligence will be highlighted by brands like Lexus and Hyundai, per Automotive Business.
3. Advanced Safety
Systems like autonomous braking, collision alerts, and lane assist will feature in models from Toyota and possibly Volvo, aligned with autonomous driving advancements.
4. Classic Cars
A classic car section will showcase icons like Fusca, Chevette, Opala, and Puma, celebrating automotive heritage.
The Show’s Role in Brazil’s Context
The São Paulo Motor Show reinforces São Paulo as an automotive hub, with Anfavea projecting 3 million vehicles produced by 2027. Investments of $24.6 billion between 2021 and 2025 drive the sector, per the Ministry of Industry. Support from Lula and the Mover program highlight its economic and political significance.
Keywords for Google AdSense
For monetization via Google AdSense, high-CPC and high-volume keywords are key:
- High CPC:
- Car insurance quote (US$ 26.73)
- Theft protection insurance (US$ 19.49)
- Electric car prices
- Flex hybrids Brazil
- Test drive São Paulo
- High volume:
- São Paulo Motor Show 2025
- New cars 2025
- Automotive launches
- Electric mobility
- Anhembi events
- Long-tail:
- Best electric cars São Paulo Motor Show 2025
- How to buy a car at the Motor Show
- Toyota news Motor Show 2025
- BYD test drive Anhembi
- Classic cars Motor Show
Use these keywords in titles, subtitles, and text with a 1-2% density, per Moz.
Economic and Cultural Impact
The show is expected to attract 1 million visitors, boosting hotels and restaurants, per SPTuris. Its proximity to the São Paulo Formula 1 Grand Prix on November 9 reinforces São Paulo as the automotive capital. The classic car section connects generations, while innovations inspire youth interested in sustainable mobility.
Challenges and Opportunities
Competition with events like the Interlagos Festival is a challenge, but direct sales and test drives are differentiators. Chinese brands like BYD and Leapmotor highlight the growing electric vehicle market, per Estadão.
Conclusion
The São Paulo Motor Show 2025 celebrates the past and future of automotive with electric vehicles, advanced technology, and immersive experiences. Optimized for Google AdSense with keywords like electric cars, car insurance, and test drives, the event will attract enthusiasts and professionals. Purchase tickets on the official website, plan your trip to Anhembi, and dive into the future of mobility!